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Zbornik, Silas
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2022
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Fakultät Medien (M) (ab 22.04.2021)
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Influencer Marketing auf Twitch.tv
(2022)
Zbornik, Silas
Wie wirkt sich Influencer Marketing in Form von gesponserten Streams auf die Kaufabsicht der Zuschauer auf der Livestreaming-Plattform Twitch.tv aus?
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