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Robots and automata are key elements of every vision and forecast of life in the near and distant future. However, robots and automata also have a long history, which reaches back into antiquity. Today most historians think that one of the key roles of robots and automata was to amaze or even terrify the audience: They were designed to express something mythical, magical, and not explainable. Moreover, the visions of robots and their envisioned fields of application reflect the different societies. Therefore, this short history of robotics and (especially) anthropomorphic automata aims to give an overview of several historical periods and their perspective on the topic. In a second step, this work aims to encourage readers to reflect on the recent discussion about fields of application as well as the role of robotics today and in the future.
This paper has the objective of creating a framework for a different cultural dimension of corporate entrepreneurship leading to corporate entrepreneurial culture (CEC). The analysis of CEC is based on a review of existing concepts of organisational culture and entrepreneurship. They are combined to create a framework of CEC, including macro- and microlevels and examples of subcultures. Core ideas of the framework are validated by qualitative interviews with ten experts. The identified organisational category of the CEC framework is defined by the levels of micro-cultures or subcultures and includes the upper levels of the hierarchy, including the industry level. Geographic categories such as regional or national culture are also part of the system. The individual category of the CEC framework is characterised by competencies (including aspects such as motivation, creativity, mobilising others, coping with uncertainty, teamwork and social competencies) and entrepreneurial personalities. The results of the interviews show the importance of these individual competencies for a lively CEC. The different levels, such as national and professional cultures, as a dimension of the organisational category of the framework are also confirmed by the interviews. The findings indicate that the individual category of CEC could be used for job satisfaction or engagement and the degree of CEC of an organisation could be defined and developed by the organisational category. The identified framework contributes to an understanding of this complex topic and supports companies in the implementation of entrepreneurial ideas in different organisational contexts.
Authentic corporate social responsibility: antecedents and effects on consumer purchase intention
(2023)
Purpose
The aim of the research is to identify the factors that create an authentic company's corporate social responsibility (CSR) engagement and to investigate whether an authentic CSR engagement influences the purchase intention. In addition, the study attempts to provide insights into the mediation role of attitude toward the company and frequency of purchase on purchase intention.
Design/methodology/approach
In this study, a theoretical framework is developed in which major antecedents of authentic CSR are identified. A specific example of a brand and its corporate social responsibility activities was used for the study. An online questionnaire was used to collect the data. To verify the hypothesis, structural equation modeling with the partial least squares method was used. A total of 240 people participated in the study.
Findings
The results of the study confirmed that CSR authenticity positively influences consumer purchase intention. Furthermore, the hypothesized impact of CSR authenticity on attitudes toward the company and frequency of purchase could be verified.
Originality/value
Although there is research on the antecedents influencing the consumer's perceived authenticity of CSR, it has not addressed differences in impact and has not presented a full picture of influencing antecedents. In addition, CSR proof as a new antecedent is investigated in the study. Moreover, research on outcomes of perceived CSR authenticity still lacks depth. The study therefore addresses this research gap by providing an extensive research framework including antecedents influencing CSR authenticity and outcomes of CSR authenticity.
Benchmarking
(2018)
Big Data Governance
(2018)
Bio, vegan – oder was?
(2023)
Nachhaltigkeit als gesellschaftlicher Wert beeinflusst auch die Haltung der Konsumierenden gegenüber Fleisch- und Wurstkonsum und kann zum Umkippen bisheriger Konsummuster führen (Tipping-Point). Für EDEKA Südwestfleisch und Schwarzwaldhof erfordert dies – aufbauend auf der bisherigen Ausrichtung an Nachhaltigkeit – eine zukunftsorientierte Planung des Sortiments im veganen, vegetarischen, hybriden Sektor und im Bereich Bio-Produkte und Tierwohl. Hierfür muss auch die Kommunikationspolitik angepasst werden, um jüngere Zielgruppen zu erreichen, damit das Dilemma der Fleischwirtschaft (Tierwohl wird gefordert, aber nicht in gleichem Masse gekauft) nicht zu Lasten des Markterfolgs geht.
Complex tourism products with intangible service components are difficult to explain to potential customers. This research elaborates the use of virtual reality (VR) in the field of shore excursions. A theoretical research model based on the technology acceptance model was developed, and hypotheses were proposed. Cruise passengers were invited to test 360° excursion images on a landing page. Data was collected using an online questionnaire. Finally, data was analyzed using the PLS-SEM method. The results provide theoretical implications on technology acceptance model (TAM) research in the field of cruise tourism. Furthermore, the results and implications indicate the potential of virtual 360° shore excursion presentations for the cruise industry.
Business Reengineering
(2018)
Medienunternehmen befassen sich von ihrer Grunddefinition her mit dem Erzeugen, Bündeln und Distribuieren von Inhalten. Content-Marketing ist daher von je her ein Geschäftsfeld, das in Medienunternehmen in unter¬schiedlichen Konstellationen (vom Corporate Publishing mit klassischen Kundenzeitschriften bis zur Sonderthemenredaktion) seit Jahrzehnten in unterschiedlichen Organisationseinheiten etabliert wurde und im Rahmen der neuen digitalen Kommunikationsformen eine deutliche Aufwertung erfahren hat. Zugleich nutzen Medienunternehmen die Methoden des Con¬tent-Marketing für eigene Zwecke, wenn es aus Vertriebssicht darum geht, die notwendige Aufmerksamkeit auf die eigenen redaktionellen Kompeten¬zen zu lenken, um contentgetriebene Geschäftsmodelle zu realisieren.
The three lines of defense model (TLoD) aims to provide a simple and effective way to improve coordination and enhance communications on risk management and control by clarifying the essential roles and duties of different governance functions. Without effective coordination of these governance functions, work can be duplicated or key risks may be missed or misjudged. To address these challenges, professional standards recommend that the chief audit executive (CAE) coordinates activities with other internal and external governance stakeholders (assurance providers). We consider survey responses from 415 CAEs from Austria, Germany, and Switzerland to analyze determinants that help to implement the TLoD without any challenges and to explore the extent of (coordination) challenges between the internal audit function and the respective governance stakeholders. Our results show a great variance in the extent of coordination challenges dependent on different determinants and the respective governance stakeholder.
Die Corona-Pandemie stellte nicht nur die Gesellschaft und Politik, sondern viele Organisationen aus dem Feld der Unternehmen, der Kultur und des Bildungswesens vor neue Herausforderungen. Branchenunabhängig wurde deutlich, wo etwa im Bereich der digitalen Transformation Nachholbedarf besteht. Dies erfordert von den Verantwortlichen ein klares Transformationsmanagement, das neben dem Krisen- und Risikomanagement unterschiedliche Elemente aus der Organisationsentwicklung und dem Changemanagement kombiniert und in ein Managementsystem integriert.
Corporate Governance
(2018)
Sowohl die Entwicklung neuer als auch die Weiterentwicklung bestehender Quartiere sind mit vielfältigen Herausforderungen verbunden. Durch weitere Klimaschutzmaßnahmen und ein zunehmendes Umweltbewusstsein steigen die energetischen Anforderungen an Wohn- und Gewerbeimmobilien. Die besonders für Deutschland ungünstige demografische Entwicklung bedingt eine weiter zunehmende Urbanisierung, bedingt durch Migration und Zuzug älterer Menschen in Städte, die künftig noch mehr altersgerechte Wohnungen und Pflegeeinrichtungen etablieren müssen. Hinzu kommen die steigenden Anforderungen aus der digitalen Transformation und einer Informationsgesellschaft, die sich mit Konnektivität, Schnelllebigkeit, Individualisierungstendenzen und veränderten Konsumgewohnheiten auseinandersetzen muss.