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Online grocery shopping (OGS) has significantly risen due to accelerated retail digitization and reshaped consumer shopping behaviors over the last years. Despite this trend, the German online grocery market lags behind its international counterparts. Notably, with almost half of the German population aged over 50 and the 55–64 age group emerging as the largest user segment in e-commerce, the over-50 demographic presents an attractive yet relatively overlooked audience for the expansion of the online grocery market. However, research on OGS behavior among German over-50s is scarce. This study addresses this gap, empirically investigating OGS adoption factors within this demographic through an online survey with 179 respondents. Our findings reveal that over a third of the over-50 demographic has embraced OGS, indicating a growing receptivity for OGS among the over-50s. Notably, home delivery, product variety, convenience, and curiosity emerged as primary drivers for OGS adoption among this demographic. Surprisingly, most adopters did not increase online grocery orders since 2020 and a not inconsiderable proportion have even stopped buying groceries online again. For potential OGS adopters, regional product availability turned out as a motivator, signaling substantial growth potential and providing online grocers with strategic opportunities to target this demographic. In light of our research, we offer practical suggestions to online grocery retailers, aiming to overcome barriers and capitalize on key drivers identified in our study for sustained growth in the over-50 market segment.
A Localization System Using Inertial Measurement Units from Wireless Commercial Handheld Devices
(2013)
This paper describes a newly developed technology for the calculation of trajectories of mobile objects, which is based on commercially available sensors being integrated into modern mobile phones and other gadgets. First, a step counting technique was implemented. Second, a novel step length estimator is proposed. These two algorithms utilize the data from accelerometer sensor only. Third, the heading information was obtained using a gyroscope with complementary filter in quaternion form. The combined algorithm was implemented on a low-power ARM processor to provide the trajectory points relative to an initial point. The proposed technique was tested by 10 subjects, in different shoes with different paces. The dependence of the performance of the technology on the attaching point of the mobile device is weak. The proposed algorithms have better balance and estimation accuracy and depend in less degree on the variety in physical parameters of people in comparison with the existing techniques. In experiments inertial measurement units were mounted in different places, i.e. in the hand, in trousers or in T-shirt pockets. The return position error did not exceed 5% of the total travelled distance for all performed tests.