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The increased complexity and dynamics of the business environment and the problems of a young organization are treated extensively in the literature [Bleicher 2002, p. 34; Malik 1996, p. 86; Ulrich/Probst 1990, p. 23ff; Gomez 1999, p. 65]. This complexity is the core of the leadership role in a company [Malik 1996, p. 184]. STÜTTGEN (1999, p. 8) states in this regard: "A satisfactory answer to the question, according to which patterns complex social systems are to be designed to meet the proliferating environmental complexity facing an adequate intrinsic complexity of the company can be, in this context, a critical success factor for management." How can young SMEs solve strategic problems with service engineering in their companies?
A 2002 study on corporate planning of the top German companies measured by turnover found that of the surveyed large companies, 80 percent have carried out strategic planning and 90 percent have operational planning in place [Link/Orbán 2002, pp. 11]. The human and material costs of designing and implementing the strategic planning can be very high. Many SMEs do not have the necessary capacities to do this. To obtain a comprehensive overview, this chapter examines the existing studies and findings for young SMEs. Many of the studies reviewed and the following publications relate to SMEs as defined by the EU. This analysis also includes established SMEs and medium-sized enterprises.
Various Rapid Prototyping methods have been available for the production of physical architectural models for a few years. This paper highlights in particular the advantages of 3D printing for the production of detailed architectural models. In addition, the current challenges for the creation and transfer of data are explained. Furthermore, new methods are being developed in order to improve both the technical and economic boundary conditions for the application of 3DP. This makes the production of models with very detailed interior rooms possible. The internal details are made visible by dividing the complex overall model into individual models connected by means of an innovative plug-in system. Finally, two case studies are shown in which the developed methods are applied in order to implement detailed architectural models. Additional information about manufacturing time and costs of the architectural models in the two case studies is given.