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Ziel des vorliegenden Leitfadens für den Mittelstand ist es, zu einer Lösung der im Spannungsfeld zwischen Marketing und Recht zu bewältigenden Aufgaben, die von vielen heute als die wichtigsten der Unternehmensführung überhaupt angesehen werden, beizutragen. In diesem Sinne liefert der Leitfaden Ihnen einen umfassenden Überblick über den, das Marketing beeinflussenden Rechtsrahmen und zeigt gleichzeitig Gestaltungsoptionen eines präaktiven Handelns auf. Der Leitfaden lehnt sich, dieses Ziel unterstützend, dem klassischen Kanon der Marketinginstrumente an.
IPv6 over LoRaWAN™
(2016)
Although short-range wireless communication explicitly targets local and regional applications, range continues to be a highly important issue. The range directly depends on the so-called link budget, which can be increased by the choice of modulation and coding schemes. The recent transceiver generation in particular comes with extensive and flexible support for software-defined radio (SDR). The SX127× family from Semtech Corp. is a member of this device class and promises significant benefits for range, robust performance, and battery lifetime compared to competing technologies. This contribution gives a short overview of the technologies to support Long Range (LoRa™) and the corresponding Layer 2 protocol (LoRaWAN™). It particularly describes the possibility to combine the Internet Protocol, i.e. IPv6, into LoRaWAN™, so that it can be directly integrated into a full-fledged Internet of Things (IoT). The proposed solution, which we name 6LoRaWAN, has been implemented and tested; results of the experiments are also shown in this paper.