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Für Unternehmen ist es zunehmend von Interesse, durch Social-Media-Kommunikation nicht nur die Aufmerksamkeit der Zielgruppe zu wecken, sondern mit der aufmerksamkeitsstarken Ansprache die Wahrnehmung ihrer Marke und das marktbezogene Verhalten zu beeinflussen. Humorvolle Appelle sind in diesem Zusammenhang zur gängigen Werbepraxis geworden und finden auf Social Media in der direkten Interaktion zwischen Marken und ihrer Zielgruppe statt. Mit der vorliegenden Arbeit wird humorvoll-schlagfertige Unternehmenskommunikation auf Social Media untersucht. Das Ziel war es, die Wirkungszusammenhänge zwischen derartiger Kommunikation, deren Bewertung, dem Markenimage, der Markenauthentizität und den Handlungsabsichten besser zu verstehen. Die Erkenntnisse über diese Zusammenhänge können sowohl der weiteren Erforschung als auch künftigen Marketingentscheidungen dienen.
Im Zuge dessen wurden die theoretischen Hintergründe moderner Markenkommunikation sowie der Konzepte Humor und Schlagfertigkeit ausgearbeitet. Der empirische Teil der Arbeit besteht aus der Konzipierung, Durchführung, Analyse und Ergebnisdiskussion einer quantitativen Studie. Zu den zentralen Ergebnissen zählt, dass sich der Grad an Humor und an Schlagfertigkeit darauf auswirkt, wie sehr die Kommunikation gefällt. Wenn diese gut gefällt, stärkt das wiederum das Markenimage. Auch die wahrgenommene Markenauthentizität bestimmt das Markenimage und wird selbst vor allem durch den Grad der Schlagfertigkeit bestimmt. Das Markenimage beeinflusst die Weiterleitungsabsicht der Kommunikation (virale Effekte) und die Kaufabsicht. Dabei unterscheidet sich humorvoll-schlagfertige Unternehmenskommunikation von neutraler Vergleichskommunikation hinsichtlich der Weiterleitungsabsicht signifikant.
3D Bin Picking with an innovative powder filled gripper and a torque controlled collaborative robot
(2023)
A new and innovative powder filled gripper concept will be introduced to a process to pick parts out of a box without the use of a camera system which guides the robot to the part. The gripper is a combination of an inflatable skin, and a powder inside. In the unjammed condition, the powder is soft and can adjust to the geometry of the part which will be handled. By applying a vacuum to the inflatable skin, the powder gets jammed and transforms to a solid shaped form in which the gripper was brought before applying the vacuum. This physical principle is used to pick parts. The flexible skin of the gripper adjusts to all kinds of shapes, and therefore, can be used to realize 3D bin picking. With the help of a force controlled robot, the gripper can be pushed with a consistent force on flexible positions depending of the filling level of the box. A Kuka LBR iiwa with joint torque sensors in all of its seven axis’ was used to achieve a constant contact pressure. This is the basic criteria to achieve a robust picking process.
In 4D printing, an additively manufactured component is given the ability to change its shape or function in an intended and useful manner over time. The technology of 4D printing is still in an early stage of development. Nevertheless, interesting research and initial applications exist in the literature. In this work, a novel methodical approach is presented that helps transfer existing 4D printing research results and knowledge into solving application tasks systematically. Moreover, two different smart materials are analyzed, used, and combined following the presented methodical approach to solving the given task in the form of recovering an object from a poorly accessible space. This is implemented by self-positioning, grabbing, and extracting the target object. The first smart material used to realize these tasks is a shape-memory polymer, while the second is a polymer-based magnetic composite. In addition to the presentation and detailed implementation of the methodical approach, the potentials and behavior of the two smart materials are further examined and narrowed down as a result of the investigation. The results show that the developed methodical approach contributes to moving 4D printing closer toward a viable alternative to existing technologies due to its problem-oriented nature.
Gamification is increasingly successful in the field of education and health. However, beyond call-centers and applications in human resources, its utilization within companies remains limited. In this paper, we examine the acceptance of gamification in a large company (with over 17,000 employees) across three generations, namely X, Y, and Z. Furthermore, we investigate which gamification elements are suited for business contexts, such as the dissemination of company principles and facts, or the organization of work tasks. To this end, we conducted focus group discussions, developed the prototype of a gamified company app, and performed a large-scale evaluation with 367 company employees. The results reveal statistically significant intergenerational disparities in the acceptance of gamification: younger employees, especially those belonging to Generation Z, enjoy gamification more than older employees and are most likely to engage with a gamified app in the workplace. The results further show a nuanced range of preferences regarding gamification elements: avatars are popular among all generations, badges are predominantly appreciated by Generations Z and Y, while leaderboards are solely liked by Generation Z. Drawing upon these insights, we provide recommendations for future gamification projects within business contexts. We hope that the results of our study regarding the preferences of the gamification elements and understanding generational differences in acceptance and usage of gamification will help to create more engaging and effective apps, especially within the corporate landscape.
Inadequate mechanical compliance of orthopedic implants can result in excessive strain of the bone interface, and ultimately, aseptic loosening. It is hypothesized that a fiber-based biometal with adjustable anisotropic mechanical properties can reduce interface strain, facilitate continuous remodeling, and improve implant survival under complex loads. The biometal is based on strategically layered sintered titanium fibers. Six different topologies are manufactured. Specimens are tested under compression in three orthogonal axes under 3-point bending and torsion until failure. Biocompatibility testing involves murine osteoblasts. Osseointegration is investigated by micro-computed tomography and histomorphometry after implantation in a metaphyseal trepanation model in sheep. The material demonstrates compressive yield strengths of up to 50 MPa and anisotropy correlating closely with fiber layout. Samples with 75% porosity are both stronger and stiffer than those with 85% porosity. The highest bending modulus is found in samples with parallel fiber orientation, while the highest shear modulus is found in cross-ply layouts. Cell metabolism and morphology indicate uncompromised biocompatibility. Implants demonstrate robust circumferential osseointegration in vivo after 8 weeks. The biometal introduced in this study demonstrates anisotropic mechanical properties similar to bone, and excellent osteoconductivity and feasibility as an orthopedic implant material.
The Internet of Things is spreading significantly in every sector, including the household, a variety of industries, healthcare, and emergency services, with the goal of assisting all of those infrastructures by providing intelligent means of service delivery. An Internet of Vulnerabilities (IoV) has emerged as a result of the pervasiveness of the Internet of Things (IoT), which has led to a rise in the use of applications and devices connected to the IoT in our day-to-day lives. The manufacture of IoT devices are growing at a rapid pace, but security and privacy concerns are not being taken into consideration. These intelligent Internet of Things devices are especially vulnerable to a variety of attacks, both on the hardware and software levels, which leaves them exposed to the possibility of use cases. This master’s thesis provides a comprehensive overview of the Internet of Things (IoT) with regard to security and privacy in the area of applications, security architecture frameworks, a taxonomy of various cyberattacks based on various architecture models, such as three-layer, four-layer, and five-layer. The fundamental purpose of this thesis is to provide recommendations for alternate mitigation strategies and corrective actions by using a holistic rather than a layer-by-layer approach. We discussed the most effective solutions to the problems of privacy and safety that are associated with the Internet of Things (IoT) and presented them in the form of research questions. In addition to that, we investigated a number of further possible directions for the development of this research.
A report from the World Economic Forum (2019) stated loneliness as the third societal stressor in the world, mainly in western countries. Moreover, research shows that loneliness tends to be experienced more severely by young adults than other age groups (Rokach, 2000), which is the case of university students who face profound periods of loneliness when attending university in a new place (Diehl et al., 2018). Digital technology, especially mental health apps (MHapps), have been viewed as promising solutions to address this distress in universities, however, little evidence on this topic reveals uncertainty around how these resources impact individual well-being. Therefore, this research proposed to investigate how the gamified social mobile app Noneliness reduced loneliness rates and other associated mental health issues of students from a German university. As little work has focused on digital apps targeting loneliness, this project also proposed to describe and discuss the app’s design and development processes. A multimethod approach was adopted: literature review on high-efficacy MHapps design, gamification for mental health and loneliness interventions; User Experience Design and Human-centered Computing. Evaluations occurred according to the app’s development iterations, which assessed four versions (from prototype to Beta) through quantitative and qualitative studies with university students. The main results obtained regarding the design aspects were: users' preference for minimalistic interfaces; importance in maintaining privacy and establishing trust among users; students' willingness to use an online support space for emotional and educational support. Most used features were those related to group discussions, private chats and university social events. Preferred gamification elements were those that provided positive reinforcement to motivate social interactions (e.g. Points, Levels and Achievements). Results of a pilot randomized controlled trial with university students (N = 12), showed no statistically significant interactions in reducing loneliness among experimental group members (n = 7, x² = 3.500, p-value = 0.477, Cramer’s V = 0.27) who made continued use of the app for six weeks. On the other hand, the app showed effects of moderate magnitude on loneliness reduction in this group. The app also demonstrated relatively strong magnitude effects on other associated variables, such as depression and stress in the experimental group. In addition to motivating the conduct of further studies with larger samples, the findings point to a potential app effectiveness not only to reduce loneliness, but also other variables that may be associated with the distress.
Lithium-ion batteries exhibit slow voltage dynamics on the minute time scale that are usually associated with transport processes. We present a novel modelling approach toward these dynamics by combining physical and data-driven models into a Grey-box model. We use neural networks, in particular neural ordinary differential equations. The physical structure of the Grey-box model is borrowed from the Fickian diffusion law, where the transport domain is discretized using finite volumes. Within this physical structure, unknown parameters (diffusion coefficient, diffusion length, discretization) and dependencies (state of charge, lithium concentration) are replaced by neural networks and learnable parameters. We perform model-to-model comparisons, using as training data (a) a Fickian diffusion process, (b) a Warburg element, and (c) a resistor-capacitor circuit. Voltage dynamics during constant-current operation and pulse tests as well as electrochemical impedance spectra are simulated. The slow dynamics of all three physical models in the order of ten to 30 min are well captured by the Grey-box model, demonstrating the flexibility of the present approach.
Given the looming threats of climate change and the rapid worldwide urbanization, it is a necessity to prioritize the transition towards a carbon-free built environment. This research study provides a holistic digital methodology for parametric design of urban residential buildings with regard to the Mediterranean semi-arid climate zone of Morocco in the early design phase. The morphological parameters of the urban residential buildings, namely the buildings’ typology, the distance between buildings, the urban grid’s orientation, and the window-towall ratio, are evaluated in order to identify the key combinations of passive and active solar design strategies that determine the high energy performing configurations, based on the introduced Energy Performance Index (EPI), which is the ratio between solar BIPV production to maximum available installed BIPV capacity and the normalized thermal energy needs. Through an automated processing of 2187 iterations via Grasshopper, we simulate daylight autonomy, indoor thermal comfort and solar rooftop photovoltaic and building integrated photovoltaic (BIPV) energy potential. Then, we analyze the conflicting objectives of energy efficiency measures, active solar design strategies, and indoor visual comfort in the decision-making process that supports our goal of getting closer to net zero urban residential buildings. The digital workflow showed interesting trends in reaching a balanced equilibrium between performance metrics influenced by the contrasting impact of solar exposure on indoor daylight autonomy and thermal energy demand. Furthermore, the study’s findings indicate that it is possible to achieve an annual load match exceeding 66,56 % while simultaneously ensuring an acceptable visual indoor comfort (sDA higher than 0.4). The findings also highlight the important role of the BIPV system in shifting towards the net zero energy goal, by contributing up to 30 % of the overall solar energy output and covering up to 20 % of the yearly self-consumption. Moreover, the energy balance evaluation on an hourly basis indicates that BIPV system notably enhances the daily load cover factor by up to 5.5 %, particularly in the case of slab SN typology, throughout the different seasons. Graphical representations of the yearly, monthly and hourly load matches and the hourly energy balance of the best performing configurations provide a thorough understanding of the potential evolution of the urban energy system over time as a result of the gradual integration of active solar electricity production.
In recent years, predictive maintenance tasks, especially for bearings, have become increasingly important. Solutions for these use cases concentrate on the classification of faults and the estimation of the Remaining Useful Life (RUL). As of today, these solutions suffer from a lack of training samples. In addition, these solutions often require high-frequency accelerometers, incurring significant costs. To overcome these challenges, this research proposes a combined classification and RUL estimation solution based on a Convolutional Neural Network (CNN) and a Long Short-Term Memory (LSTM) network. This solution relies on a hybrid feature extraction approach, making it especially appropriate for low-cost accelerometers with low sampling frequencies. In addition, it uses transfer learning to be suitable for applications with only a few training samples.
In 4D printing an additively manufactured component is given the ability to change its shape or function under the influence of an external stimulus. To achieve this, special smart materials are used that are able to react to external stimuli in a specific way. So far, a number of different stimuli have already been investigated and initial applications have been impressively demonstrated, such as self-folding bodies and simple grippers. However, a methodical specification for the selection of the stimuli and their implementation was not yet in the foreground of the development.
The focus of this work is therefore to develop a methodical approach with which the technology of 4DP can be used in a solution- and application-oriented manner. The developed approach is based on the conventional design methodology for product development to solve given problems in a structured way. This method is extended by specific approaches under consideration of the 4D printing and smart materials.
To illustrate the developed method, it is implemented in practice using a problem definition in the form of an application example. In this example, which represents the recovery of an object from a difficult-to-access environment, the individual functions of positioning, gripping and extraction are implemented using 4D printing. The material extrusion process is used for additive manufacturing of all components of the example. Finally, the functions are successfully tested. The developed approach offers an innovative and methodical approach to systematically solve technical complex problems using 4DP and smart materials.
This paper presents a system that uses a multi-stage AI analysis method for determining the condition and status of bicycle paths using machine learning methods. The approach for analyzing bicycle paths includes three stages of analysis: detection of the road surface, investigation of the condition of the bicycle paths, and identification of substrate characteristics. In this study, we focus on the first stage of the analysis. This approach employs a low-threshold data collection method using smartphone-generated video data for image recognition, in order to automatically capture and classify surface condition and status.
For the analysis convolutional neural networks (CNN) are employed. CNNs have proven to be effective in image recognition tasks and are particularly well-suited for analyzing the surface condition of bicycle paths, as they can identify patterns and features in images. By training the CNN on a large dataset of images with known surface conditions, the network can learn to identify common features and patterns and reliably classify them.
The results of the analysis are then displayed on digital maps and can be utilized in areas such as bicycle logistics, route planning, and maintenance. This can improve safety and comfort for cyclists while promoting cycling as a mode of transportation. It can also assist authorities in maintaining and optimizing bicycle paths, leading to more sustainable and efficient transportation system.
Background:
Ankle braces aim to reduce lateral ankle sprains. Next to protection, factors influencing user compliance, such as sports performance, motion restriction, and users’ perceptions, are relevant for user compliance and thus injury prevention. Novel adaptive protection systems claim to change their mechanical behavior based on the intensity of motion (eg, the inversion velocity), unlike traditional passive concepts of ankle bracing.
Purpose:
To compare the performance of a novel adaptive brace with 2 passive ankle braces while considering protection, sports performance, freedom of motion, and subjective perception.
Study Design:
Controlled laboratory study.
Methods:
The authors analyzed 1 adaptive and 2 passive (one lace-up and one rigid brace) ankle braces, worn in a low-cut, indoor sports shoe, which was also the no-brace reference condition. We performed material testing using an artificial ankle joint system at high and low inversion velocities. Further, 20 male, young, healthy team sports athletes were analyzed using 3-dimensional motion analysis in sports-related movements to address protection, sports performance, and active range of motion dimensions. Participants rated subjective comfort, stability, and restriction experienced when using the products.
Results:
Subjective stability rating was not different between the adaptive and passive systems. The rigid brace was superior in restricting peak inversion during the biomechanical testing compared with the passive braces. However, in the material test, the adaptive brace increased its stiffness by approximately 400% during the fast compared with the slow inversion velocities, demonstrating its adaptive behavior and similar stiffness values to passive braces. We identified minor differences in sports performance tasks. The adaptive brace improved active ankle range of motion and subjective comfort and restriction ratings.
Conclusion:
The adaptive brace offered similar protective effects in high-velocity inversion situations to those of the passive braces while improving range of motion, comfort, and restriction rating during noninjurious motions.
Clinical Relevance:
Protection systems are only effective when used. Compared with traditional passive ankle brace technologies, the novel adaptive brace might increase user compliance by improving comfort and freedom of movement while offering similar protection in injurious situations.
As cyber-attacks and functional safety requirements increase in Operational Technology (OT), implementing security measures becomes crucial. The IEC/IEEE 60802 draft standard addresses the security convergence in Time-Sensitive Networks (TSN) for industrial automation.We present the standard’s security architecture and its goals to establish end-to-end security with resource access authorization in OT systems. We compare the standard to our abstract technology-independent model for the management of cryptographic credentials during the lifecycles of OT systems. Additionally, we implemented the processes, mechanisms, and protocols needed for IEC/IEEE 60802 and extended the architecture with public key infrastructure (PKI) functionalities to support complete security management processes.
It is generally agreed that the development and deployment of an important amount of IoT devices throughout the world has revolutionized our lives in a way that we can rely on these devices to complete certain tasks that may have not been possible just years ago which also brought a new level of convenience and value to our lives.
This technology is allowing us in a smart home environment to remotely control doors, windows, and fridges, purchase online, stream music easily with the use of voice assistants such as Amazon Echo Alexa, also close a garage door from anywhere in the world to cite some examples as this technology has added value to several domains ranging from household environments, cites, industries by exchanging and transferring data between these devices and customers. Many of these devices’ sensors, collect and share information in real-time which enables us to make important business decisions.
However, these devices pose some risks and also some security and privacy challenges that need to be addressed to reach their full potential or be considered to be secure. That is why, comprehensive risk analysis techniques are essential to enhance the security posture of IoT devices as they can help evaluate the robustness and reliability towards potential susceptibility to risks, and vulnerabilities that IoT devices in a smart home setting might possess.
This approach relies on the basis of ISO/IEC 27005 methodology and risk matrix method to highlight the level of risks, impact, and likelihood that an IoT device in smart home settings can have, map the related vulnerability, threats and risks and propose the necessary mitigation strategies or countermeasures that can be taken to secure a device and therefore satisfying some security principles. Around 30 risks were identified on Amazon Echo and the related IoT system using the methodology. A detailed list of countermeasures is proposed as a result of the risk analysis. These results, in turn, can be used to elevate the security posture of the device.
Ensuring that software applications present their users the most recent version of data is not trivial. Self-adjusting computations are a technique for automatically and efficiently recomputing output data whenever some input changes.
This article describes the software architecture of a large, commercial software system built around a framework for coarse-grained self-adjusting computations in Haskell. It discusses advantages and disadvantages based on longtime experience. The article also presents a demo of the system and explains the API of the framework.
Decentralized applications (dApp) have proliferated in recent years, but their long-term viability is a topic of debate. However, for dApps to be sustainable, and suitable for integration into a larger service networks, they need to attract users and promise reliable availability. Therefore, assessing their longevity is crucial. Analyzing the utilization trajectory of a service is, however, challenging due to several factors, such as demand spikes, noise, autocorrelation, and non-stationarity. In this study, we employ robust statistical techniques to identify trends in currently popular dApps. Our findings demonstrate that a significant proportion of dApps, across a range of categories, exhibit statistically significant positive overall trends, indicating that success in decentralized computing can be sustainable and transcends specific fields. However, there is also a substantial number of dApps showing negative trends, with a disproportionately high number from the decentralized finance (DeFi) category. Furthermore, a more detailed inspection of time series segments shows a clearly diminishing proportion of positive trends from mid-2021 to the present. In summary, we conclude that the dApp economy might have lost some momentum, and that there is a strong element of uncertainty regarding its future significance.