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Viralität auf TikTok
(2023)
Die Social Media Plattform TikTok erfreut sich spätestens seit der Corona-Pandemie einer immer größer werdenden Gemeinschaft. Mittlerweile verfügt die App über mehr als 20 Millionen Nutzer:innen - alleine in Deutschland. Virale Videos sprießen förmlich aus dem Boden. Diese Masterarbeit beschäftig sich mit der Frage, welche Faktoren der Viralität zu Grunde liegen und ob man die Viralität maßgeblich beeinflussen kann. Dies erfolgt mittels theoretischer Grundlagen, einer quantitativen Nutzerumfrage und Experteninterivews mit erfolgreichen deutschen Creatorn. Abschließend werden Videos für TikTok konzipiert und analysiert.
Die Belastungen und Anforderungen in der heutigen Arbeitswelt sind teilweise sehr gross. Faktoren wie Zeitdruck, Kostendruck, persönliche und externe Qualitätsan-sprüche, Schadensrisiko, Menge und Vielseitigkeit der Aufgaben, Führungsmängel etc. sowie eigene Einstellungen und Denkmuster erhöhen das Stresslevel bei vielen Angestellten unterschiedlichster Positionen. Ein aktueller Burn-Out Fall bei der TK CONSULT AG unterstreicht diese These. Gemäss aktueller Studien in der Schweiz liegt der volkswirtschaftliche Schaden (ohne Berufsunfälle, Berufskrankheiten, Inva-lidität und frühzeitiger Tod) bei ca. 4.2 Milliarden CHF, was ca. 1.2% des Bruttoin-landsprodukts der Schweiz entspricht (vgl. [2] S. ii). Des Weiteren zeigen verschie-dene Stressstudien, dass eine Zunahme der Stressbelastung stattfindet [1] [2]. Aufgrund dessen ist es sinnvoll, etwas gegen diesen Trend und die damit verbun-denen Kosten zu unternehmen.
Ziel dieser Thesis ist es, Massnahmen auf der persönlichen als auch der betriebli-chen Ebene zu erarbeiten. Diese sollen leicht verständlich und leicht umsetzbar sein.
Bei den persönlichen Massnahmen steht vor allem die Verbesserung des Selbst-managements durch eigene Zielsetzungen, Anpassung von eigenen Einstellungen und Denkmustern, Erholungsstrategien, Erweiterung der eigenen Kompetenzen und Verbesserung des Zeitmanagements im Vordergrund.
Bei den betrieblichen Massnahmen soll durch Mitarbeiterschulungen, Coaching, aktiver Gesundheitsförderung und Verbesserung der allgemeinen Arbeitsbedingun-gen eine Verbesserung der Stressbelastung erzielt werden.
Die vorliegende Bachelorthesis beschreibt die Einführung eines responsiven Webdesigns für die bestehende Website canoo.net. Das oberste Ziel dieser Arbeit ist es, für diese Website das „mobile-friendly“-Label von Google zu erreichen. Die Website ist aufgrund einer Tabellenstruktur mit festen Größenangaben bisher nicht für Mobilgeräte geeignet, was mit einem kompletten Redesign geändert werden soll. Gleichzeitig sollen die aktuellsten HTML- und CSS-Versionen eingeführt werden. Um den Programmieraufwand möglichst gering zu halten, werden Personas und Szenarien in Verbindung mit Mockups und Usability-Tests verwendet. Darauffolgend werden die Navigation, die statischen Seiten und die dynamischen Seiten umgewandelt, sodass sie sich an die Displays der jeweiligen Geräte anpassen. Für Besucher der Website, die JavaScript deaktiviert haben, wird außerdem noch eine Fallback-Navigation bereitgestellt.
Das Ziel des „mobile-friendly“-Labels wurde in der Zeit dieser Bachelorarbeit, aufgrund des begrenzten Zeitrahmens, noch nicht abschließend erreicht. Allerdings ist die Website diesem Ziel erheblich näher gekommen.
The rapid pace of innovation and technological advancements has led to the emergence of start-up companies in various sectors. To remain competitive and sustainable, start-ups need to make informed business decisions that can enhance their operations and profitability. Business Intelligence (BI) has become an essential tool for businesses of all sizes in managing their operations and gaining a competitive edge.
This master thesis explores the role of Business Intelligence in start-up companies. The study aims to investigate the use of BI in start-up companies, the drivers and the inhibitors for its adoption and their relationship with price. The research conducted for this thesis involves a review of relevant literature on Business Intelligence, start-up companies, and related topics. The study also includes structured survey with entrepreneurs, start-up company executives, and BI experts to gain data for a quantitative analysis of the topic.
The thesis aims to contribute to the existing body of knowledge on Business Intelligence and its role in start-up companies. The research conducted for this thesis can be of value to start-up entrepreneurs, investors, and other stakeholders who seek to improve their understanding of the benefits and challenges of implementing BI in start-up companies.
The primary objective of this thesis is to examine the lean accounting transformation, which involves applying lean management principles to the accounting domain. In recent years, various sectors, including manufacturing, healthcare, and services, have experienced success with lean management practices. Nevertheless, the implementation of lean accounting within financial management has not been as extensively explored. This research aims to bridge that gap by scrutinizing the benefits and potential drawbacks of adopting lean accounting practices in business operations.
This research uses a combination of qualitative techniques and an extensive literature review to better understand the present subject matter. By describing the ideas of lean management and standard accounting and highlighting the fundamental distinctions between the two systems, the literature study lays a theoretical framework. The case studies illustrate the benefits of adopting lean accounting processes with real-world examples of firms that have made the transition effectively.
In the quantitative analysis of lean accounting's impact, both financial and operational factors are examined extensively. The results indicate that companies embracing lean accounting practices experience significant improvements in productivity, cost reduction, and decisionmaking quality. By highlighting the potential gains to be made by incorporating lean techniques into accounting procedures, this study adds to the current body of information on lean management. The findings offer practical implications for accounting professionals, business leaders, and policymakers interested in leveraging lean accounting to drive organizational performance improvement. The thesis finishes with suggestions for further study in this area, lean accounting.
The coronavirus affects the strongly export-oriented Swiss economy in a situation where political and economic developments are already making the cross-border exchange of goods and services difficult. For this reason, the question arises of how Switzerland can maintain or strengthen its position in global competition in the export business during an unprecedented period of crisis such as the current one.
In order to find an answer to this question, this paper critically examines the existing government support measures for Swiss exporters in times of COVID-19. The fact that Switzerland has so far not taken any specific support measures for exporters raises the actual research question of whether there is a specific necessity and demand for a special export promotion. To answer this research question, various expert opinions are compared and overall conclusions are drawn. By rapidly introducing and adapting the already existing instruments – liquidity assistance and an expansion of short-time work benefits – the federal government was able to ensure the survival of many companies. According to the authors of this paper, this focus of government support in times of crisis is just right for a small national economy in the short term and therefore preferable to a specific support of exporters. Nevertheless, given the high relative importance of foreign trade for Switzerland’s overall economic performance, there can be no recovery of national economy without a recovery of foreign trade.
Study of impact of change in market economics of Biosimilars due to SPC waiver on EU 469/2009
(2023)
This research was conducted to understand and investigate the impact of SPC waiver EU 933/2019 made as an amendment to EU 469/2019. The research was conducted for analysis and extraction of the data to compile the exact number of biological products impacted with the SPC waiver. The highest sale top-5 products were identified according to the expert’s opinion. The sales revenue opportunity valuable to the top-5 products in the top-5 non-EU markets for early exports is investigated. Additionally, a survey was conducted to assess the readiness of the industry for these changes. The information from this study will be very useful to students of the biopharmaceutical market research and to the stakeholders from the biopharmaceutical industry.
This essay deals with the Spanish economy and especially with the Spanish governmental measures for SME exporters in times of COVID-19. The focus was set on SMEs, as they are an essential part of trade for the government and are particularly affected by the pandemic. Since the financial crisis, the Spanish economy has become highly diversified, with a greater focus on exports. Competitiveness, productivity and efficiency have increased significantly. The Spanish government measures largely affect the areas liquidity and financing, taxes and protection of the employment. One of the most important measures is the 100-billion-euro credit line and the policies on unemployment. The Spanish government is dependent on further aid packages and is criticized for the measures.
The COVID-19 pandemic has led to an economic downturn in the Slovak Republic. To bridge corporate liquidity problems the Slovakian Government has introduced several support measures. The investigation discusses the effectiveness of the measures imposed. Based on theoretical foundations, the research question is empirically examined by using a qualitative expert survey. As the automotive industry plays a leading role in Slovakia, the research conducted is oriented towards the financing phases, a typical automotive exporter is undergoing. As a result of the research, bridging loans and government grants were identified as the most important measures. Additionally, tendencies towards political recommendations for action were identified. The research explored, that the Slovakian Government should focus on meeting the short-term liquidity needs, boosting exports and promoting innovation as well as considering a support package for the automotive industry.
Digitales Engineering wird zunehmend wichtiger in unserer digitalen Welt. Auch die Hochschule und im speziellen der Bildungscampus Gengenbach hat den Anspruch, sich stets weiterzuentwickeln und den Studierenden die fortschreitende Technik greifbar und praxisnah zu vermitteln. Das digitale Engineering bietet dazu Möglichkeiten, neue studentische Lehrkonzepte zu entwickeln und umzusetzen, die beispielsweise aus neuartiger Software besteht. Durch den demografischen Wandel und den zunehmenden Kostendruck sind immer mehr Industrieunternehmen gezwungen, ihre Prozesse zu digitalisieren und neuste Software im Bereich Engineering einzusetzen. Deswegen müssen die zukünftigen Studierenden auf die neue Rolle optimal vorbereitet werden.
Die Herausforderung ist dabei, eine geeignete Software zu finden und zu analysieren. Vor diesem Hintergrund beschäftigt sich diese Arbeit zuerst mit einer Softwareanalyse. Zunächst gilt es, nach einer Einarbeitungsphase in die verschiedensten Engineering Softwaretools One Pager mit den wichtigsten Informationen zu erstellen. Danach wird eine Nutzwertanalyse durchgeführt, um zu definieren, welche Software den Ansprüchen gerecht wird.
Danach wird eine Planung und Auslegung eines Kollaborativen Engineering Laborkonzeptes durchgeführt. Dabei wird unterschieden in eine Planung auf einer grünen Wiese, das bedeutet es gibt keine Flächenbegrenzung und als weitere Variante mit der Planung auf der Fläche des derzeitigen Virtual Engineering Labors im Bildungscampus Gengenbach.
Anschließend wird ein Lehrkonzept für das neue Labor und entsprechenden Engineering Tools erarbeitet. Dabei geht es hauptsächlich um die Machbarkeit und der Definition der möglichen Potenziale und Umsetzung der Kollaboration.
This paper describes a project absolved to increase the material flow through the LTCC production of the Bosch Anderson Plant in South Carolina, USA. To archive this goal the regarded value stream is introduced first. The bottleneck, which is limiting the material flow is found and eliminated in order to increase the output of the machine and consequently improve the material flow through the whole value stream. The completed projects made for this purpose result in a 13% increase. To control the material flow the inventory sizes are determined. The inventories, from which the size is desired to be determined, include climatization processes to dry the pastes that are applied in the previous process steps. Therefore, a separation of the parts in the production process climatization and the buffer is necessary first. After that the buffer can be eliminated and the inventory areas minimized. The results are smaller and controlled buffer sizes that make part of the floor space unnecessary. A welcomed side effect is the solution to a production problem of warped parts because of too long climatization times. Observations over time show that the results of the buffer limitations are just right to improve the material flow through the LTCC production.
The aim of this essay is to analyse and evaluate the Italian government measures for exporters in response to COVID-19. The unexpected, rapid and hardly predictable consequences of the pandemic paralyzed the entire globe. For a long time, Italy was the epicentre of the virus, which caused severe damage in the Italian export economy dropping temporarily more than 40%. The Italian government reacted exemplary fast and took multiple countermeasures of high extent especially through the Italian export credit agency SACE. On the one hand, the internationally compared broad structure of SACE was a huge advantage, which allowed to release quickly numerous measures. On the other hand, there is room for improvement regarding the accessibility of measure-related information, which has been partially only available in Italian. Furthermore, there is a remarkable risk resulting from the combination of the high monetary effort to enable the numerous measures, the difficult financial situation of the Italian government and the unpredictability of the COVID-19 consequences.
Cloud computing has revolutionized the way businesses operate by providing them with access to scalable, cost-effective, and flexible IT resources. This technology has enabled businesses to store, manage, and process data more efficiently, leading to improved competitiveness and increased revenue. The purpose of this thesis is to explore the impacts of using cloud computing from a business perspective. The research employs both primary and secondary sources of data, including a literature review, interviews with employees who have more than 5 years of experience, a questionnaire, and observations from Billwerk+ company.
The findings of this research indicate that cloud computing has had a significant impact on businesses, providing them with cost savings, improved agility and flexibility, and enhanced access to data and applications. However, it has been revealed that the benefits of cloud computing for companies may vary according to the departments of the employees. The results of this research contribute to the existing body of knowledge on the topic of cloud computing and its impact on businesses. The findings of this thesis can be used by business owners, managers, technology professionals, and students to make informed decisions about the adoption and use of cloud computing technology.
In conclusion, this thesis provides a comprehensive understanding of the impacts of using cloud computing from a business perspective, highlighting the factors that companies consider when deciding to use cloud environments and the views from different departments. The results of this research will be valuable to a wide range of individuals interested in exploring the implications of cloud computing for businesses.
This study investigates the impact of global payroll outsourcing on organizational efficiency and cost reduction based on the analysis of diverse implications stemming from thirty one (31) survey results. The findings reveal multifaceted challenges and benefitsassociated with outsourcing global payroll processing.
The research also unveils the most benefits of global payroll outsourcing. Notably, there's a consensus on the reduction in time-to-process payroll, cost per payroll processed, and improved payroll accuracy rate. Outsourcing streamlines processes, enhances operational efficiency, and contributes to faster, more accurate financial reporting.
Despite these benefits and challenges, statistical analysis reveals weak correlations between outsourcing global payroll and cost reduction or improved efficiency in various parameters, indicating a lack of a significant relationship. Consequently, the results, suggest no substantial correlation between global payroll outsourcing and enhanced efficiency or cost reduction based on this study's data.
The COVID-19 pandemic has the global economy under control. This paper deals with the economic consequences in Germany and shows the measures taken by the German government to support especially small and medium-sized export companies. The structure of the German economy and foreign trade promotion are explained as a basis. After considering the government's support measures, an evaluation of country comparisons shows that there is still potential for further measures, especially in direct lending and debt moratorium. The analysis is based on quantitative data from surveys and qualitative results from interviews with relevant ministries and market participants as well as recent publications.
The COVID-19 pandemic has been spreading rapidly across the globe and has seriously affected global trade. In order to reduce the pandemic’s impact on their economy, the French government released a support plan referring to the COVID-19 crisis. Since mid-tier companies play a leading role in France’s export, this paper deals with the measures taken by the French government to support especially French mid-tier export companies. Based on empirical literature and recent publications, the research question is analyzed by conducting interviews with experts, such as market participants, governmental institutions and an expert for trade and innovation. As a result of the research, the emergency measures taken by the French government, such as the CAP Francexport reinsurance scheme, the extension of cover for export guarantees, additional information and assistance, and the deferral of tax and social security contributions have mitigated the effects at first instance.
Singapore’s success in transforming itself from a poor, vulnerable economy to one of the richest countries in the world (IMF, 2016) is nothing short of inspirational to many small economies around the globe. Given its lack of resources, Singapore relied upon foreign investors to fuel its growth not only through cash injection into the economy in the form of Foreign Direct Investments (FDI) but also to help upgrade its skills and technological stock. This study looks at how Singapore inspired many Multi-National Corporations (MNCs) into pouring a large sum of investments into this small ailing citystate and if this idea can be generalized to apply it in other economies, especially in Oman.
In a bid to explain the large flow of Capital into an economy, this study moves on further to review most prominent literature in the field since Macdougall (1958) first laid the groundwork for the subsequent theories on FDI. Based on the review of several previous studies, the most significant determinants of FDI were found to be government policy and political stability, inflation rate as a proxy for economic stability, quality of infrastructure and institutions, market size of the host country, openness to trade, tax policies and access to low cost factors of production.
Through a case study method with the inductive approach, this study finds that Singapore excels in all of the determinants of FDI except for the market size of the host country and access to low-cost factors of production. However, it more than compensates for these shortcomings with its strategic geographical location and numerous bilateral and regional trade agreements that give it access to markets around the region. Oman like Singapore ranks well in many of these determinants that make it a potential destination for investment. However, the sultanate could gain more interest from the MNC’s to help its growth by optimizing its policies to lower existing barriers, easing immigration laws to meet the short term skill shortage, allowing for 100 percent foreign ownership, allowing for more liberal property rights, working to improve corruption perception and opting for more trade agreements to give it easy access to larger markets. Moreover, the economy’s heavy reliance on hydrocarbon exports is seen as a major risk by investors as it creates an economic vulnerability which could potentially overshadow many other benefits of investing in the sultanate. Besides the aforementioned determinants, a lot also depends on the success of Oman’s diversification plans.
If the current situation could be described in one word, it would be ‘uncertainty’. In times of global crisis, it is important to support the economy to keep businesses alive. Therefore, this paper shows the Finnish government measures and how exporters can benefit from them. Looking in particular at the maritime sector, the research pointed out that there were not that many specific measures for exporters and shipbuilders. This essay detected that the provided measures are suitable for the needs of the affected companies and are an effective instrument by the government to stabilise the industry. This is proved by the number of companies taking advantage of these loans, grants and guarantees. Due to the already mentioned uncertainty, it remains unclear how measures have to be adjusted in the future.
This essay is about Estonia’s measures to help its exporters responding to COVID-19. The purpose is to analyse the companies’ need for help measures and the governmental objectives behind the measures and finally to analyse the possible effects. We used the two latest surveys dealing with the entrepreneurship situation and conducted two inter-views with governmental representatives exposing their objectives. The outcomes show that more than half of Estonian companies are asking for governmental help mainly as a consequence of a drop of demand. Limiting the increase of unemployment and bankrupt-cies as well as strengthening the economic recovery were identified as the main govern-mental objectives while restraining fiscal costs is a subordinated objective but becomes more important the more money will be spent. The help measures offered by KredEx are in line with these objectives. After the crisis the implications of the established measures should be analysed so that others can learn from the Estonian Government’s approach.