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To reach customers by dialog marketing campaigns is more and more difficult. This is a common problem of companies and marketing agencies worldwide: information overload, multi-channel-communication and a confusing variety of offers make it hard to gain the attention of the target group. The contribution of this paper is four-fold: we provide an overview of the current state of print dialog marketing activities and trends (I). Based on this corpus we identify the main key performance indicators of dialog marketing customer interaction (II). A qualitative user experience study identifies the customer wishes and needs, focusing on lottery offers for senior citizens (III). Finally, we evaluate the success of two different dialog marketing campaigns with 20,000 clients and compare the key performance indicators of the original hands-on experience-based print mailings with user experience tested and optimized mailings (IV).
Im Rahmen des Forschungsprojekts Professional UX entwickelt die Hochschule Offenburg gemeinsam mit dem Softwarehaus Dr. Hornecker in Freiburg eine innovative Systemlösung, die es ermöglicht, anhand von Mimik, Stimme und Blickverlauf beim Nutzer entstehende Emotionen bei der Nutzung interaktiver Anwendungen zu erfassen und zu interpretieren. Ziel der Untersuchung ist es, Indikatoren zu identifizieren, die eine exakte Zuordnung von wahrgenommenen Reizen zu den jeweils ausgelösten Emotionen erlauben. Sobald negative Emotionen wie Ärger oder Unsicherheit auftreten, kann dieser erfasst und im Nachgang der jeweils irritierende Reiz eliminiert werden. Das Projektteam hat einen ersten Prototyp für die Professional UX Systemlösung in Form von Hard- und Software entwickelt, mit dem es möglich ist, UX-Messungen während der User Interaktion durchzuführen und automatisiert mithilfe von KI auswerten zu lassen.
Analysis of Miniaturized Printed Flexible RFID/NFC Antennas Using Different Carrier Substrates
(2020)
Antennas for Radio Frequency Identification (RFID) provide benefits for high frequencies (HF) and wireless data transmission via Near Field Communication (NFC) and many other applications. In this case, various requirements for the design of the reader and transmitter antennas must be met in order to achieve a suitable transmission quality. In this work, a miniaturized cost-effective RFID/NFC antenna for a microelectronic measurement system is designed and printed on different flexible carrier substrates using a new and low-cost Direct Ink Writing (DIW) technology. Various practical aspects such as reflection and impedance magnitude as well as the behavior of the printed RFID/NFC antennas are analyzed and compared to an identical copper-based antenna of the same size. The results are presented in this paper. Furthermore, the problems during the printing process itself on the different substrates are evaluated. The effects of the characteristics on the antenna under kink-free bending tests are examined and subsequently long-term measurements are carried out.
In the modern knowledge-based and digital economy, the value of knowledge is growing relative to other assets and new intellectual property is being created at an ever-increasing rate. Therefore, the ability to find non-trivial solutions, systematically generate new concepts, and create intellectual property rapidly become crucial to achieving competitive advantage and leveraging the intellectual potential of organizations.
„Nichts geschieht ohne Risiko, aber ohne Risiko geschieht auch nichts“, sagte der ehemalige Bundespräsident Walther Scheel. Der Ausspruch sensibilisiert dafür, dass in fast allen Themen und Prozessen Risiken stecken und die Akteure ein kalkulierbares Risiko eingehen sollten, um auch in komplexen Themen einen signifikanten Fortschritt zu erlangen. In unserem Fall sind die Akteure Projektleiter und Projektteammitglieder, die kaum eigene/persönliche Risiken eingehen, sondern Projektrisiken professionell managen müssen. Die Teammitglieder sind dabei von den Projekten selten persönlich bedroht, sondern das Projekt oder das Unternehmen und entsprechend sind die Risiken oft auch deutlich größer, als eine einzelne Person es sich vorstellen oder persönlich verantworten kann.
Im Archiv für Kriminologie wurden bislang drei Arbeiten zur 3-D-CAD-Rekonstruktion der ersten "Eisernen Hand" des berühmten Reichsritters Gottfried ("Götz") von Berlichingen (1480-1562) vorgestellt. Mittlerweile sind einige neue Gesichtspunkte herausgearbeitet worden, die hier kurz als Ergänzung mitgeteilt werden sollen.
With economic weight shifting toward net zero, now is the time for ECAs, Exim-Banks, and PRIs to lead. Despite previous success, aligning global economic governance to climate goals requires additional activities across export finance and investment insurance institutions. The new research project initiated by Oxford University, ClimateWorks Foundation, and Mission 2020 including other practitioners and academics from institutions such as Atradius DSB, Columbia University, EDC, FMO and Offenburg University focuses on reshaping future trade and investment governance in light of climate action. The idea of a ‘Berne Union Net Zero Club’ is an important item in a potential package of reforms. This can include realigning mandates and corporate strategies, principles of intervention, as well as ECA, Exim-Bank and PRI operating models in order to accelerate net zero transformation. Full transparency regarding Berne Union members’ activities would be an excellent starting point. We invite all interested parties in the sector to come together to chart our own path to net zero
Purpose
This work presents a new monocular peer-to-peer tracking concept overcoming the distinction between tracking tools and tracked tools for optical navigation systems. A marker model concept based on marker triplets combined with a fast and robust algorithm for assigning image feature points to the corresponding markers of the tracker is introduced. Also included is a new and fast algorithm for pose estimation.
Methods
A peer-to-peer tracker consists of seven markers, which can be tracked by other peers, and one camera which is used to track the position and orientation of other peers. The special marker layout enables a fast and robust algorithm for assigning image feature points to the correct markers. The iterative pose estimation algorithm is based on point-to-line matching with Lagrange–Newton optimization and does not rely on initial guesses. Uniformly distributed quaternions in 4D (the vertices of a hexacosichora) are used as starting points and always provide the global minimum.
Results
Experiments have shown that the marker assignment algorithm robustly assigns image feature points to the correct markers even under challenging conditions. The pose estimation algorithm works fast, robustly and always finds the correct pose of the trackers. Image processing, marker assignment, and pose estimation for two trackers are handled in less than 18 ms on an Intel i7-6700 desktop computer at 3.4 GHz.
Conclusion
The new peer-to-peer tracking concept is a valuable approach to a decentralized navigation system that offers more freedom in the operating room while providing accurate, fast, and robust results.
Generative convolutional deep neural networks, e.g. popular GAN architectures, are relying on convolution based up-sampling methods to produce non-scalar outputs like images or video sequences. In this paper, we show that common up-sampling methods, i.e. known as up-convolution or transposed convolution, are causing the inability of such models to reproduce spectral distributions of natural training data correctly. This effect is independent of the underlying architecture and we show that it can be used to easily detect generated data like deepfakes with up to 100% accuracy on public benchmarks. To overcome this drawback of current generative models, we propose to add a novel spectral regularization term to the training optimization objective. We show that this approach not only allows to train spectral consistent GANs that are avoiding high frequency errors. Also, we show that a correct approximation of the frequency spectrum has positive effects on the training stability and output quality of generative networks.
This paper presents a novel low-jitter interface between a low-cost integrated IEEE802.11 chip and a FPGA. It is designed to be part of system hardware for ultra-precise synchronization between wireless stations. On physical level, it uses Wi-Fi chip coexistence signal lines and UART frame encoding. On its basis, we propose an efficient communication protocol providing precise timestamping of incoming frames and internal diagnostic mechanisms for detecting communication faults. Meanwhile it is simple enough to be implemented both in low-cost FPGA and commodity IEEE802.11 chip firmware. The results of computer simulation shows that developed FPGA implementation of the proposed protocol can precisely timestamp incoming frames as well as detect most of communication errors even in conditions of high interference. The probability of undetected errors was investigated. The results of this analysis are significant for the development of novel wireless synchronization hardware.
Method for controlling a device, in particular, a prosthetic hand or a robotic arm (US20200327705A1)
(2020)
A method for controlling a device, in particular a prosthetic hand or a robotic arm, includes using an operator-mounted camera to detect at least one marker positioned on or in relation to the device. Starting from the detection of the at least one marker, a predefined movement of the operator together with the camera is detected and is used to trigger a corresponding action of the device. The predefined movement of the operator is detected in the form of a line of sight by means of camera tracking. A system for controlling a device, in particular a prosthetic hand or a robotic arm, includes a pair of AR glasses adapted to detect the at least one marker and to detect the predefined movement of the operator.
The recent successes and wide spread application of compute intensive machine learning and data analytics methods have been boosting the usage of the Python programming language on HPC systems. While Python provides many advantages for the users, it has not been designed with a focus on multiuser environments or parallel programming - making it quite challenging to maintain stable and secure Python workflows on a HPC system. In this paper, we analyze the key problems induced by the usage of Python on HPC clusters and sketch appropriate workarounds for efficiently maintaining multi-user Python software environments, securing and restricting resources of Python jobs and containing Python processes, while focusing on Deep Learning applications running on GPU clusters.
Oesophageal Electrode Probe and Device for Cardiological Treatment and/or Diagnosis (US20200261024)
(2020)
An oesophageal electrode probe for bioimpedance measurement and/or for neurostimulation is provided; a device for transoesophageal cardiological treatment and/or cardiological diagnosis is also provided; a method for the open-loop or closed-loop control of a cardiological catheter ablation device and/or a cardiological, circulatory and/or respiratory support device is also provided. The oesophageal electrode probe comprises a bioimpedance measuring device for measuring the bioimpedance of at least one part of tissue surrounding the oesophageal electrode probe. The bioimpedance device comprises at least one first and one second electrode. The at least one first electrode is arranged on a side of the oesophageal electrode probe facing towards the heart. The at least one second electrode is arranged on a side of the oesophageal electrode probe facing away from the heart. The device comprises the oesophageal electrode probe and a control and/or evaluation device.
Prediction of Claims in Export Credit Finance: A Comparison of Four Machine Learning Techniques
(2020)
This study evaluates four machine learning (ML) techniques (Decision Trees (DT), Random Forests (RF), Neural Networks (NN) and Probabilistic Neural Networks (PNN)) on their ability to accurately predict export credit insurance claims. Additionally, we compare the performance of the ML techniques against a simple benchmark (BM) heuristic. The analysis is based on the utilisation of a dataset provided by the Berne Union, which is the most comprehensive collection of export credit insurance data and has been used in only two scientific studies so far. All ML techniques performed relatively well in predicting whether or not claims would be incurred, and, with limitations, in predicting the order of magnitude of the claims. No satisfactory results were achieved predicting actual claim ratios. RF performed significantly better than DT, NN and PNN against all prediction tasks, and most reliably carried their validation performance forward to test performance.
Hybrid low-voltage physical unclonable function based on inkjet-printed metal-oxide transistors
(2020)
Modern society is striving for digital connectivity that demands information security. As an emerging technology, printed electronics is a key enabler for novel device types with free form factors, customizability, and the potential for large-area fabrication while being seamlessly integrated into our everyday environment. At present, information security is mainly based on software algorithms that use pseudo random numbers. In this regard, hardware-intrinsic security primitives, such as physical unclonable functions, are very promising to provide inherent security features comparable to biometrical data. Device-specific, random intrinsic variations are exploited to generate unique secure identifiers. Here, we introduce a hybrid physical unclonable function, combining silicon and printed electronics technologies, based on metal oxide thin film devices. Our system exploits the inherent randomness of printed materials due to surface roughness, film morphology and the resulting electrical characteristics. The security primitive provides high intrinsic variation, is non-volatile, scalable and exhibits nearly ideal uniqueness.
For the standard ISO 16842 cruciform test specimen, stresses obtained from the gauge area are far below the ultimate tensile strength due to high stress concentrations at the slit ends which lead to premature failure. Objective: To introduce a new cruciform specimen design which has been optimized with respect to the determination of yield surfaces. Methods: The proposed design differs from the ISO standard by an additional thinning of the gauge area and wider slits in the arms to avoid stress singularities. Compared to other cruciform test piece designs found in the literature, the stress distribution is still homogeneous and there is no need to reduce the size of the gauge area, thanks to the specimen’s well-balanced proportions. Results: Biaxial tensile tests have been conducted with aluminium 5754 alloy samples of different thicknesses. For the standard cruciform test piece, the maximum strain achieved at the gauge area is only 25% of the fracture strain. The optimized cruciform test piece can attain about 66% of the fracture strain before breaking. Conclusions: The optimized specimen design enables the measurement of yield surfaces at higher stress levels. In case of other materials such as elastomers, the slit length has be to adjusted accordingly.
A disturbed synchronization of the ventricular contraction can cause a highly developed systolic heart failure in affected patients with reduction of the left ventricular ejection fraction, which can often be explained by a diseased left bundle branch block (LBBB). If medication remains unresponsive, the concerned patients will be treated with a cardiac resynchronization therapy (CRT) system. The aim of this study was to integrate His-bundle pacing into the Offenburg heart rhythm model in order to visualize the electrical pacing field generated by His-Bundle-Pacing. Modelling and electrical field simulation activities were performed with the software CST (Computer Simulation Technology) from Dessault Systèms. CRT with biventricular pacing is to be achieved by an apical right ventricular electrode and an additional left ventricular electrode, which is floated into the coronary vein sinus. The non-responder rate of the CRT therapy is about one third of the CRT patients. His- Bundle-Pacing represents a physiological alternative to conventional cardiac pacing and cardiac resynchronization. An electrode implanted in the His-bundle emits a stronger electrical pacing field than the electrical pacing field of conventional cardiac pacemakers. The pacing of the Hisbundle was performed by the Medtronic Select Secure 3830 electrode with pacing voltage amplitudes of 3 V, 2 V and 1,5 V in combination with a pacing pulse duration of 1 ms. Compared to conventional pacemaker pacing, His-bundle pacing is capable of bridging LBBB conduction disorders in the left ventricle. The His-bundle pacing electrical field is able to spread via the physiological pathway in the right and left ventricles for CRT with a narrow QRS-complex in the surface ECG.
OVVL (the Open Weakness and Vulnerability Modeller) is a tool and methodology to support threat modeling in the early stages of the secure software development lifecycle. We provide an overview of OVVL (https://ovvl.org), its data model and browser-based UI. We equally provide a discussion of initial experiments on how identified threats in the design phase can be aligned with later activities in the software lifecycle (issue management and security testing).
The development of Internet of Things (IoT) embedded devices is proliferating, especially in the smart home automation system. However, the devices unfortunately are imposing overhead on the IoT network. Thus, the Internet Engineering Task Force (IETF) have introduced the IPv6 Low-Power Wireless Personal Area Network (6LoWPAN) to provide a solution to this constraint. 6LoWPAN is an Internet Protocol (IP) based communication where it allows each device to connect to the Internet directly. As a result, the power consumption is reduced. However, the limitation of data transmission frame size of the IPv6 Routing Protocol for Low-power and Lossy Network’s (RPL’s) had made it to be the running overhead, and thus consequently degrades the performance of the network in terms of Quality of Service (QoS), especially in a large network. Therefore, HRPL was developed to enhance the RPL protocol to minimize redundant retransmission that causes the routing overhead. We introduced the T-Cut Off Delay to set the limit of the delay and the H field to respond to actions taken within the T-Cut Off Delay. Thus, this paper presents the comparison performance assessment of HRPL between simulation and real-world scenarios (6LoWPAN Smart Home System (6LoSH) testbed) in validating the HRPL functionalities. Our results show that HRPL had successfully reduced the routing overhead when implemented in 6LoSH. The observed Control Traffic Overhead (CTO) packet difference between each experiment is 7.1%, and the convergence time is 9.3%. Further research is recommended to be conducted for these metrics: latency, Packet Delivery Ratio (PDR), and throughput.