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Robotic Process Automation (RPA) is a technology for automating business processes and connecting systems by means of software robots in organizations that is gaining traction and growing out of its infancy. Thus, it is no longer just a question of what is technologically feasible, but rather how this technology can be used most profitably. However, business models for RPA remain underinvestigated in literature. Existing work is highly heterogenous, lacking structure and applicability in practice. To close this gap, we present an approach to sustainably establish RPA as a driver of digitization and automation within a company based on an iterative, holistic view of business models with the Business Model Canvas as analysis tool.
Online grocery shopping (OGS) has significantly risen due to accelerated retail digitization and reshaped consumer shopping behaviors over the last years. Despite this trend, the German online grocery market lags behind its international counterparts. Notably, with almost half of the German population aged over 50 and the 55–64 age group emerging as the largest user segment in e-commerce, the over-50 demographic presents an attractive yet relatively overlooked audience for the expansion of the online grocery market. However, research on OGS behavior among German over-50s is scarce. This study addresses this gap, empirically investigating OGS adoption factors within this demographic through an online survey with 179 respondents. Our findings reveal that over a third of the over-50 demographic has embraced OGS, indicating a growing receptivity for OGS among the over-50s. Notably, home delivery, product variety, convenience, and curiosity emerged as primary drivers for OGS adoption among this demographic. Surprisingly, most adopters did not increase online grocery orders since 2020 and a not inconsiderable proportion have even stopped buying groceries online again. For potential OGS adopters, regional product availability turned out as a motivator, signaling substantial growth potential and providing online grocers with strategic opportunities to target this demographic. In light of our research, we offer practical suggestions to online grocery retailers, aiming to overcome barriers and capitalize on key drivers identified in our study for sustained growth in the over-50 market segment.
Marketing and sales have high expectations of new methods such as Big Data, artificial intelligence, machine learning, and predictive analytics. But following the “garbage in—garbage out” principle, the results leave much to be desired. The reason is often insufficient quality in the underlying customer data. This article sheds light on this problem using the data quality and value pyramid as an example. The higher up the value-added pyramid the data is located, the higher its quality and the more value it generates for a company. In addition, we show how the use of monitoring systems, such as a data quality scorecard, makes data quality visible and improvements measurable. In this way, the actual value of data for companies becomes obvious and manageable.
In this paper we present the concept of the "KI-Labor Südbaden" to support regional companies in the use of AI technologies. The approach is based on the "Periodic Table of AI" and is extended with both new dimensions for sustainability, and the impact of AI on the working environment. It is illustrated on the basis of three real-world use cases: 1. The detection of humans with lowresolution infrared (IR) images for collaborative robotics; 2. The use of machine data from specifically designed vehicles; 3. State-of-the-art Large Language Models (LLMs) applied to internal company documents. We explain the use cases, thereby demonstrating how to apply the Periodic Table of AI to structure AI applications.