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In the modern knowledge-based and digital economy, the value of knowledge is growing relative to other assets and new intellectual property is being created at an ever-increasing rate. Therefore, the ability to find non-trivial solutions, systematically generate new concepts, and create intellectual property rapidly become crucial to achieving competitive advantage and leveraging the intellectual potential of organizations.
The European TRIZ Association ETRIA acts as a connecting link between scientific institutions, universities and other educational organizations, industrial companies and individuals concerned with conceptual and practical questions relating to organization of innovation process, invention methods, and innovation knowledge. In the meantime, more than TFC 1000 papers or presentation of scientists, educators, and practitioners from all over the world are available at the official ETRIA website. Numerous research projects were supported or funded by the European Commission.
The paper conceptualizes the systemic approach for enhancing innovative and competitive capacity of industrial companies (named as Advanced Innovation Design Approach – AIDA) including analysis, optimizations and further development of the innovation process and promoting the innovation climate in industrial companies. The innovation process is understood as a holistic stage-gate system comprising following typical phases with feedback loops and simultaneous auxiliary or follow-up processes: uncovering of solution-neutral customer needs, technology and market trends, identification of the needs and problems with high market potential and formulation of the innovation tasks and strategy, idea generation and problem solving, evaluation and enhancement of solution ideas, creation of innovation concepts based on solution ideas, evaluation of the innovation concepts as well as implementation, validation and market launch of chosen innovation concepts. The article presents the current state of innovation research and discusses the actual status of innovation process in the industrial environment. It defines the future research tasks for amplification of the innovation process with self-configuration, self-optimization, self-diagnostics and intelligent information processing and communication.