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When shopping online, it is usually not possible to view products in the same way as you are used to when shopping offline. With augmented reality (AR), it is not only possible to view the product in detail, but also to view it at home in the real environment. Such an AR application sets stimuli that can affect the users and their purchase decision and Word-of-mouth intention. In this work, we assume that when viewing a product in AR, not only affective internal states but also cognitive perception processes have an impact on purchase decision and Word-of-mouth intention. While positive affective reactions have already been studied in the context of AR, this paper will also describe inner cognitive perception processes, using the construct of AR authenticity. To test these assumptions, a study was conducted with 155 participants. The results show that both the purchase intention and the Word-of-mouth intention are influenced by the constructs of positive affective reactions and AR authenticity.
In the field of network security, the detection of possible intrusions is an important task to prevent and analyse attacks. Machine learning has been adopted as a particular supporting technique over the last years. However, the majority of related published work uses post mortem log files and fails to address the required real-time capabilities of network data feature extraction and machine learning based analysis [1-5]. We introduce the network feature extractor library FEX, which is designed to allow real-time feature extraction of network data. This library incorporates 83 statistical features based on reassembled data flows. The introduced Cython implementation allows processing individual packets within 4.58 microseconds. Based on the features extracted by FEX, existing intrusion detection machine learning models were examined with respect to their real-time capabilities. An identified Decision-Tree Classifier model was thus further optimised by transpiling it into C Code. This reduced the prediction time of a single sample to 3.96 microseconds on average. Based on the feature extractor and the improved machine learning model an IDS system was implemented which supports a data throughput between 63.7 Mbit/s and 2.5 Gbit/s making it a suitable candidate for a real-time, machine-learning based IDS.
The transition from college to university can have a variety of psychological effects on students who need to cope with daily obligations by themselves in a new setting, which can result in loneliness and social isolation. Mobile technology, specifically mental health apps (MHapps), have been seen as promising solutions to assist university students who are facing these problems, however, there is little evidence around this topic. My research investigates how a mobile app can be designed to reduce social isolation and loneliness among university students. The Noneliness app is being developed to this end; it aims to create social opportunities through a quest-based gamified system in a secure and collaborative network of local users. Initial evaluations with the target audience provided evidence on how an app should be designed for this purpose. These results are presented and how they helped me to plan the further steps to reach my research goals. The paper is presented at MobileHCI 2020 Doctoral Consortium.
Loneliness, an emotional distress caused by the lack of meaningful social connections, has been increasingly affecting university students who need to deal with everyday situations in a new setting, especially those who have come from abroad. Currently there is little work on digital solutions to reduce loneliness. Therefore, this work describes the general design considerations for mobile apps in this context and outlines a potential solution. The mobile app Noneliness is used to this end: it aims to reduce loneliness by creating social opportunities through a quest-based gamified system in a secure and collaborative network of local users. The results of initial evaluations with the target audience are described. The results informed a user interface redesign as well as a review of the features and the gamification principles adopted.
The paper describes the implementation of practical laboratory settings in a virtual environment. With the entry of VR glasses into the mass market, there is a chance to establish educational and training applications for displaying some teaching materials and practical works. Therefore our project focuses on the realization of virtual experiments and environments, which gives users a deep insight into selected subfields of Optics and Photonics. Our goal is not to substitute the hand on experiments rather to extend them. By means of VR glasses, the user is offered the possibility to view the experiment from several angles and to make changes through interactive control functions. During the VR application, additional context-related information is displayed. By using object recognition, the specific graphics and texts for the respective object are loaded and supplemented at the appropriate place. Thus, complex facts are supported in an informative way. The prototype is developed using the Unity Engine and can thus be exported to different platforms and end devices. Another major advantage of virtual simulations to the real situation is the high degree of controllability as well as the easy repeatability. With slight modifications, entire experiments can be reused. Our research aims to acquire new knowledge in the field of e-learning in association with VR technology. Here we try to answer a core question of the compatibility of the individual media components.
We aim to debate and eventually be able to carefully judge how realistic the following statement of a young computer scientist is: “I would like to become an ethical correctly acting offensive cybersecurity expert”. The objective of this article is not to judge what is good and what is wrong behavior nor to present an overall solution to ethical dilemmas. Instead, the goal is to become aware of the various personal moral dilemmas a security expert may face during his work life. For this, a total of 14 cybersecurity students from HS Offenburg were asked to evaluate several case studies according to different ethical frameworks. The results and particularities are discussed, considering different ethical frameworks. We emphasize, that different ethical frameworks can lead to different preferred actions and that the moral understanding of the frameworks may differ even from student to student.
Brand-related-user-generated-content allows companies to achieve several important objectives, such as increasing sales and creating higher user engagement. In this paper a research framework is developed that provides an overview of the necessary processes to successfully use brand-related-user-generated-content. The framework also helps managers to understand the main motives of users when posting brand-related-user-generated-content. Expert interviews were carried out to validate the research framework. The results from the interviews support the proposed framework. Brand-related-user-generated-content can increase purchase intention and the community engagement. From a user’s perspective the opportunity to interact with a brand and be featured on official brand channels could be seen as the main motivation for creating brand-related-user-generated-content.
The authors set the focus in this paper on the description of polarization with the help of the Jones calculus and the application of polarization in photography. Furthermore, the effect of the circular polarization filter is described by using the Jones calculus. Also, an enhancement of artistic and creative possibilities in photography through quantization or parametrization by the Jones matrices is presented.