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Process engineering focuses on the design, operation, control and optimization of chemical, physical and biological processes and has applications in many industries. Process Intensification is the key development approach in the modern process engineering. The proposed Advanced Innovation Design Approach (AIDA) combines the holistic innovation process with the systematic analytical and problem solving tools of the theory of inventive problem solving TRIZ. The present paper conceptualizes the AIDA application in the field of process engineering and especially in combination with the Process Intensification. It defines the AIDA innovation algorithm for process engineering and describes process mapping, problem ranking, and concept design techniques. The approach has been validated in several industrial case studies. The presented research work is a part of the European project “Intensified by Design® platform for the intensification of processes involving solids handling”.