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Burkhardt, Achim (1)
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2020
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POS Product Presentation Concepts - Analysis of Affective, Conative and Cognitive Components in Decision Making
(2020)
Schwahn, Vanessa
;
Müller, Andrea
;
Burkhardt, Achim
;
Miclau, Christina
We present the results of a empirical research about acceptance of product arrangements in supermarkets.
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