Refine
Document Type
- Part of a Book (33)
- Article (reviewed) (2)
- Book (2)
- Conference Proceeding (2)
- Article (unreviewed) (2)
Conference Type
- Konferenzartikel (2)
Has Fulltext
- no (41)
Is part of the Bibliography
- yes (41)
Keywords
- Social Media (2)
- Social Media Marketing (2)
- Big Data (1)
- Controlling (1)
- Data Analytics (1)
- Digitalisierung (1)
- Fraud Analytics (1)
- Industrie 4.0 (1)
- Kernkompetenzmanagement (1)
- Kundenbindung (1)
Institute
- Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021) (41) (remove)
Open Access
- Closed Access (41) (remove)
Frühwarnsysteme
(2018)
Kundenbindungscontrolling
(2018)
Markenbewertung
(2018)
Szenario-Technik
(2018)
Delphi-Technik
(2018)
SWOT-Analyse
(2018)
Portfolio-Analyse
(2018)
Benchmarking
(2018)
Entscheidungstechniken
(2018)
Online-Marktforschung
(2018)
Nachhaltiges Marketing
(2018)
Marketingrecht
(2018)
Business Reengineering
(2018)