Open Access

Rezension des Werkes "Den Mächtigen auf die Finger schauen : Zur Zukunft der Tageszeitungen in der Region" von Claudia Mast, Klaus Spachmann, Kathrina Georg

When shopping online, it is usually not possible to view products in the same way as you are used to when shopping offline. With augmented reality (AR), it is not only possible to view the product in detail, but also to view it at home in the real environment. Such an AR application sets stimuli that can affect the users and their purchase decision and Word-of-mouth intention. In this work, we assume that when viewing a product in AR, not only affective internal states but also cognitive perception processes have an impact on purchase decision and Word-of-mouth intention. While positive affective reactions have already been studied in the context of AR, this paper will also describe inner cognitive perception processes, using the construct of AR authenticity. To test these assumptions, a study was conducted with 155 participants. The results show that both the purchase intention and the Word-of-mouth intention are influenced by the constructs of positive affective reactions and AR authenticity.

This work presents the results of experimental operation of a solar-driven climate system using mixed-integer nonlinear model predictive control (MPC). The system is installed in a university building and consists of two solar thermal collector fields, an adsorption cooling machine with different operation modes, a stratified hot water storage with multiple inlets and outlets as well as a cold water storage. The system and the applied modeling approach is described and a parallelized algorithm for mixed-integer nonlinear MPC and a corresponding implementation for the system are presented. Finally, we show and discuss the results of experimental operation of the system and highlight the advantages of the mixed-integer nonlinear MPC application.