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The Advanced Innovation Design Approach is a holistic methodology for enhancing innovative and competitive capability of industrial companies. AIDA can be considered as an open mindset, an individually adaptable range of strongest innovation techniques such as comprehensive front-end innovation process, advanced innovation methods, best tools and methods of the TRIZ methodology, organizational measures for accelerating innovation, IT-solutions for Computer-Aided Innovation, and other innovation methods, elaborated in the recent decade in the industry and academia