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The COVID-19 pandemic has led to an economic downturn in the Slovak Republic. To bridge corporate liquidity problems the Slovakian Government has introduced several support measures. The investigation discusses the effectiveness of the measures imposed. Based on theoretical foundations, the research question is empirically examined by using a qualitative expert survey. As the automotive industry plays a leading role in Slovakia, the research conducted is oriented towards the financing phases, a typical automotive exporter is undergoing. As a result of the research, bridging loans and government grants were identified as the most important measures. Additionally, tendencies towards political recommendations for action were identified. The research explored, that the Slovakian Government should focus on meeting the short-term liquidity needs, boosting exports and promoting innovation as well as considering a support package for the automotive industry.
Virtual-Reality hat in den letzten Jahren zunehmend an Bedeutung gewonnen. Insbesondere die Verfügbarkeit günstiger (End-)Geräte (z. B. Samsung Gear, Google Cardboard) haben diesen Trend weiter verstärkt. Dabei bietet Virtual-Reality für Unternehmen vielfältige Anwendungsmöglichkeiten. So lassen sich etwa erklärungsbedürftige Produkte oder Dienstleistungen wesentlich besser präsentieren als mit klassischen Formen der Produktpräsentation. Virtual-Reality und die hiermit verbundenen Eigenschaften, wie etwa die Immersion (das Gefühl des Nutzers, sich an einem anderen Ort zu befinden), bietet nicht nur für Unternehmen aus der Gaming- oder Entertainmentbranche zahlreiche Möglichkeiten, sondern wird in Zukunft auch im (Online-)Handel immer wichtiger.
Allerdings zeigt sich auch, das die Konzeption von Virtual-Reality-Produktionen durchaus komplex ist. Neben den technischen Herausforderungen bei der Aufnahme von geeignetem Bildmaterial und dessen digitaler Weiterverarbeitung müssen auch die Herausforderungen des VR-spezifischen Storytelling berücksichtigt werden.
Die Autoren der vorliegenden Veröffentlichung geben einen Überblick über einige zentrale Aspekte dieser neuen Technologie.
Die Veröffentlichung richtet sich an Unternehmer, die planen Virtual-Reality einzusetzen und sich einen ersten Überblick über zentrale Aspekte machen möchten.
The research paper provides important findings about the development, difficulties and perception of the support measures for exporters introduced by the Austrian government in times of COVID-19 crisis. Based on a literature review using secondary data, eight qualitative interviews were conducted with experts from the Austrian economy and government, among them the Austrian ECA ‘Oesterreichische Kontrollbank AG’. To balance the effects of the COVID-19 pandemic on the Austrian economy, a broad coverage with financing instruments for a wide range of target groups was established. Although the support measures have been well received by companies, insolvencies cannot completely be prevented. Nevertheless, the actual effects are not yet predictable and need to be assessed in further research at a later point in time.
The COVID-19 pandemic has been spreading rapidly across the globe and has seriously affected global trade. In order to reduce the pandemic’s impact on their economy, the French government released a support plan referring to the COVID-19 crisis. Since mid-tier companies play a leading role in France’s export, this paper deals with the measures taken by the French government to support especially French mid-tier export companies. Based on empirical literature and recent publications, the research question is analyzed by conducting interviews with experts, such as market participants, governmental institutions and an expert for trade and innovation. As a result of the research, the emergency measures taken by the French government, such as the CAP Francexport reinsurance scheme, the extension of cover for export guarantees, additional information and assistance, and the deferral of tax and social security contributions have mitigated the effects at first instance.
The COVID-19 pandemic has the global economy under control. This paper deals with the economic consequences in Germany and shows the measures taken by the German government to support especially small and medium-sized export companies. The structure of the German economy and foreign trade promotion are explained as a basis. After considering the government's support measures, an evaluation of country comparisons shows that there is still potential for further measures, especially in direct lending and debt moratorium. The analysis is based on quantitative data from surveys and qualitative results from interviews with relevant ministries and market participants as well as recent publications.
If the current situation could be described in one word, it would be ‘uncertainty’. In times of global crisis, it is important to support the economy to keep businesses alive. Therefore, this paper shows the Finnish government measures and how exporters can benefit from them. Looking in particular at the maritime sector, the research pointed out that there were not that many specific measures for exporters and shipbuilders. This essay detected that the provided measures are suitable for the needs of the affected companies and are an effective instrument by the government to stabilise the industry. This is proved by the number of companies taking advantage of these loans, grants and guarantees. Due to the already mentioned uncertainty, it remains unclear how measures have to be adjusted in the future.
The aim of this essay is to analyse and evaluate the Italian government measures for exporters in response to COVID-19. The unexpected, rapid and hardly predictable consequences of the pandemic paralyzed the entire globe. For a long time, Italy was the epicentre of the virus, which caused severe damage in the Italian export economy dropping temporarily more than 40%. The Italian government reacted exemplary fast and took multiple countermeasures of high extent especially through the Italian export credit agency SACE. On the one hand, the internationally compared broad structure of SACE was a huge advantage, which allowed to release quickly numerous measures. On the other hand, there is room for improvement regarding the accessibility of measure-related information, which has been partially only available in Italian. Furthermore, there is a remarkable risk resulting from the combination of the high monetary effort to enable the numerous measures, the difficult financial situation of the Italian government and the unpredictability of the COVID-19 consequences.
In this work, the authors have dealt with the question of what measures have been taken by the Danish government to support exporters during the time of COVID-19. The analysis first looks at Denmark's general economic situation. In the following, Denmark's governmental and financial measures to support exporters are briefly explained. In addition to the economic and financial effects, the issue of green energy has also become a major focus of political attention in times of crisis. Denmark is a pioneer in the wind energy sector and accounts for a large share of exports. For this reason, the impact and possible future developments for the wind sector in connection with the pandemic are also being investigated.
The coronavirus affects the strongly export-oriented Swiss economy in a situation where political and economic developments are already making the cross-border exchange of goods and services difficult. For this reason, the question arises of how Switzerland can maintain or strengthen its position in global competition in the export business during an unprecedented period of crisis such as the current one.
In order to find an answer to this question, this paper critically examines the existing government support measures for Swiss exporters in times of COVID-19. The fact that Switzerland has so far not taken any specific support measures for exporters raises the actual research question of whether there is a specific necessity and demand for a special export promotion. To answer this research question, various expert opinions are compared and overall conclusions are drawn. By rapidly introducing and adapting the already existing instruments – liquidity assistance and an expansion of short-time work benefits – the federal government was able to ensure the survival of many companies. According to the authors of this paper, this focus of government support in times of crisis is just right for a small national economy in the short term and therefore preferable to a specific support of exporters. Nevertheless, given the high relative importance of foreign trade for Switzerland’s overall economic performance, there can be no recovery of national economy without a recovery of foreign trade.
Erste internationale Messeteilnahme der SPIRIT/21 Unternehmensgruppe auf der "topsoft" – Fachmesse für Business Software – in Zürich:
SPIRIT/21 ist eine Unternehmensgruppe, die in der D-A-CH-Region vertreten ist und vor allem, was die Verwaltung betrifft, vom Hauptsitz Böblingen aus operiert. Dazu gehört u.a. der Marketingbereich, in welchem diese Bachelor Thesis entstanden ist.
Um auf langfristige Sicht den Kundenstamm auf dem Schweizer Markt zu erweitern und den Bekanntheitsgrad von SPIRIT/21 vor Ort zu steigern, hat das Management der Unternehmensgruppe beschlossen, im Jahr 2014 zum ersten Mal an einer Fachmesse in der Schweiz teilzunehmen. Das Thema dieser Arbeit behandelt in dem Zusammenhang die Konzeption sowie die Durchführung des Messeauftritts von SPIRIT/21 auf der topsoft – Fachmesse für Business Software – in Zürich unter dem Aspekt der Besonderheiten bzw. Herausforderungen der operativen Planung eines internationalen Messeauftritts.