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Bots in E-commerce Marketplace

  • As e-commerce platforms have grown in popularity, new difficulties have emerged, such as the growing use of bots—automated programs—to engage with e-commerce websites. Even though some algorithms are helpful, others are malicious and can seriously hurt e-commerce platforms by making fictitious purchases, posting fictitious evaluations, and gaining control of user accounts. Therefore, theAs e-commerce platforms have grown in popularity, new difficulties have emerged, such as the growing use of bots—automated programs—to engage with e-commerce websites. Even though some algorithms are helpful, others are malicious and can seriously hurt e-commerce platforms by making fictitious purchases, posting fictitious evaluations, and gaining control of user accounts. Therefore, the development of more effective and precise bot identification systems is urgently needed to stop such actions. This thesis proposes a methodology for detecting bots in E-commerce using machine learning algorithms such as K-nearest neighbors, Decision Tree, Random Forest, Support Vector Machine, and Neural Network. The purpose of the research is to assess and contrast the output of these machine learning methods. The suggested approach will be based on data that is readily accessible to the public, and the study’s focus will be on the research of bots in e-commerce. The purpose of the study is to provide an overview of bots in e-commerce, as well as information on the different kinds and traits of bots, as well as current research on bots in e-commerce and associated work on bot detection in e-commerce. The research also seeks to create a more precise and effective bot detection system as well as find critical factors in detecting bots in e-commerce. This research is significant because it sheds light on the increasing issue of bots in e-commerce and the requirement for more effective bot detection systems. The suggested approach for using machine learning algorithms to identify bots in ecommerce can give e-commerce platforms a more precise and effective bot detection system to stop malicious bot activities. The study’s results can also be used to create a more effective bot detection system and pinpoint key elements in detecting bots in e-commerce.show moreshow less

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Metadaten
Document Type:Master's Thesis
Zitierlink: https://opus.hs-offenburg.de/7660
Bibliografische Angaben
Title (English):Bots in E-commerce Marketplace
Author:Mohammad Slim
Advisor:Dirk Drechsler, Volker Sänger
Year of Publication:2023
Granting Institution:Hochschule Offenburg
Page Number:xv, 73
Language:English
Inhaltliche Informationen
Institutes:Fakultät Medien (M) (ab 22.04.2021)
Institutes:Abschlussarbeiten / Master-Studiengänge / ENITS
DDC classes:000 Allgemeines, Informatik, Informationswissenschaft / 000 Allgemeines, Wissenschaft / 004 Informatik
GND Keyword:Electronic Commerce; Maschinelles Lernen; Unüberwachtes Lernen; Überwachtes Lernen
Tag:Bot Classification; E-Commerce; Machine Learning; Supervised Learning; Unsupervised Learning
Formale Angaben
Open Access: Closed 
Licence (German):License LogoUrheberrechtlich geschützt