Open Access

Mitrabinda Routray

• The rapid pace of innovation and technological advancements has led to the emergence of start-up companies in various sectors. To remain competitive and sustainable, start-ups need to make informed business decisions that can enhance their operations and profitability. Business Intelligence (BI) has become an essential tool for businesses of all sizes in managing their operations and gaining aThe rapid pace of innovation and technological advancements has led to the emergence of start-up companies in various sectors. To remain competitive and sustainable, start-ups need to make informed business decisions that can enhance their operations and profitability. Business Intelligence (BI) has become an essential tool for businesses of all sizes in managing their operations and gaining a competitive edge. This master thesis explores the role of Business Intelligence in start-up companies. The study aims to investigate the use of BI in start-up companies, the drivers and the inhibitors for its adoption and their relationship with price. The research conducted for this thesis involves a review of relevant literature on Business Intelligence, start-up companies, and related topics. The study also includes structured survey with entrepreneurs, start-up company executives, and BI experts to gain data for a quantitative analysis of the topic. The thesis aims to contribute to the existing body of knowledge on Business Intelligence and its role in start-up companies. The research conducted for this thesis can be of value to start-up entrepreneurs, investors, and other stakeholders who seek to improve their understanding of the benefits and challenges of implementing BI in start-up companies.…