How to Establish Trustworthiness in the Initiation of Service Relationships
Document Type: | Contribution to a Periodical |
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Zitierlink: | https://opus.hs-offenburg.de/625 | Bibliografische Angaben |
Title (English): | How to Establish Trustworthiness in the Initiation of Service Relationships |
Author: | Anja Geigenmüller, Larissa GreschuchnaStaff MemberGND |
Year of Publication: | 2011 |
First Page: | 391 |
Last Page: | 405 |
Parent Title (English): | Journal of marketing theory and practice |
Volume: | 19 |
Issue: | 4 |
ISSN: | 1069-6679 |
URL: | http://web.ebscohost.com/ehost/detail?vid=3&sid=61e51758-89c5-4bfe-bf60-204874ac8b64%40sessionmgr10&hid=20&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=66238040 |
Language: | English | Inhaltliche Informationen |
Institutes: | Fakultät Wirtschaft (W) |
Institutes: | Bibliografie | Formale Angaben |
Licence (German): | Urheberrechtlich geschützt |