Success Factors of Automobile After-Sales Services in China
- Automobile premium brands operate globally, which is undoubtedly required, because, for the most part, domestic markets are either decreasing or stagnating. China has become today the most important and biggest car market. Recently selling has become challenging because urban areas are well penetrated, and in poorly penetrated rural areas, incomes are low. This is particularly alarming for GermanAutomobile premium brands operate globally, which is undoubtedly required, because, for the most part, domestic markets are either decreasing or stagnating. China has become today the most important and biggest car market. Recently selling has become challenging because urban areas are well penetrated, and in poorly penetrated rural areas, incomes are low. This is particularly alarming for German brands, because of their premium orientation. Simultaneously, the after-sales market in China has been growing continuously. As a result, this market has a huge potential, which is likewise attractive because it has been scientifically proven across industries that after-sales services are high-margin profit drivers. Despite its great significance, the Chinese automobile after-sales market remains insufficiently researched, especially in terms of critical success factors and cultural influences, which therefore was the starting point for a study. The results will presented and interpreted now in this new working-paper.…
Document Type: | Working Paper |
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Zitierlink: | https://opus.hs-offenburg.de/5026 | Bibliografische Angaben |
Title (English): | Success Factors of Automobile After-Sales Services in China |
Author: | Alexander Fraß, Christopher ZerresStaff MemberORCiDGND |
Year of Publication: | 2016 |
Contributing Corporation: | Hochschule Offenburg |
Page Number: | 22 |
Parent Title (English): | Arbeitspapiere für Marketing und Management |
Series (Serial Number): | Arbeitspapiere für Marketing und Management (10) |
Editor: | Christopher Zerres |
Issue: | 10 |
ISSN: | 2510-4799 |
URN: | https://urn:nbn:de:bsz:ofb1-opus4-50268 |
Language: | English | Inhaltliche Informationen |
Institutes: | Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021) |
Institutes: | Bibliografie |
DDC classes: | 300 Sozialwissenschaften / 330 Wirtschaft |
Tag: | Automobile After-Sales Service | Formale Angaben |
Open Access: | Open Access |
Licence (German): | Urheberrechtlich geschützt |