Attracting Future Students' Attention by an UX-Optimized Website
- As a university it is more and more difficult to reach all target groups equally. Common problems like information overload, numerous institutions with same focuses or multi-channel-communication make it hard to gain the attention of the target group. This paper is four-fold: we present an overview of the state of art and the importance of the study (I), based on which we highlight the approach toAs a university it is more and more difficult to reach all target groups equally. Common problems like information overload, numerous institutions with same focuses or multi-channel-communication make it hard to gain the attention of the target group. This paper is four-fold: we present an overview of the state of art and the importance of the study (I), based on which we highlight the approach to user experience analysis. First, we identified the irritations in the course of an expert evaluation (II) and verified them within the test, including the target groups (III). Finally, based on the results, we were able to pro-vide recommendations for action to improve the UX and to be used for the conception of an intranet (IV).…
Document Type: | Conference Proceeding |
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Conference Type: | Konferenzartikel |
Zitierlink: | https://opus.hs-offenburg.de/6508 | Bibliografische Angaben |
Title (English): | Attracting Future Students' Attention by an UX-Optimized Website |
Conference: | 9th International Conference (HCIBGO 2022), Held as Part of the 24th HCI International Conference (HCII 2022), Virtual Event, June 26-July 1, 2022 |
Author: | Christina MiclauGND, Luisa Herzog, Andrea MüllerStaff MemberGND |
Year of Publication: | 2022 |
Place of publication: | Cham |
Publisher: | Springer |
First Page: | 311 |
Last Page: | 324 |
Parent Title (English): | HCI in Business, Government and Organizations |
Editor: | Fiona Fui-Hoon Nah, Keng Siau |
Volume: | LNCS 13327 |
ISBN: | 978-3-031-05544-7 (Online) |
ISBN: | 978-3-031-05543-0 (Print) |
ISSN: | 0302-9743 |
DOI: | https://doi.org/10.1007/978-3-031-05544-7_24 |
URL: | https://link.springer.com/chapter/10.1007/978-3-031-05544-7_24 |
Language: | English | Inhaltliche Informationen |
Institutes: | Fakultät Wirtschaft (W) |
Institutes: | Bibliografie | Formale Angaben |
Relevance: | Konferenzbeitrag: h5-Index < 30 |
Open Access: | Closed |