300 Sozialwissenschaften
Refine
Year of publication
Document Type
- Part of a Book (64)
- Article (unreviewed) (29)
- Article (reviewed) (22)
- Book (12)
- Contribution to a Periodical (9)
- Working Paper (7)
- Conference Proceeding (6)
- Other (1)
- Report (1)
Conference Type
- Konferenzartikel (6)
Is part of the Bibliography
- yes (151) (remove)
Keywords
- Digitalisierung (15)
- Data Analytics (12)
- Industrie 4.0 (12)
- Social Media (12)
- Social Media Marketing (12)
- Big Data (11)
- Fraud Analytics (11)
- Smart City (11)
- Surveillance (11)
- Bildungsmanagement (8)
Institute
- Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021) (75)
- Fakultät Wirtschaft (W) (38)
- Fakultät Medien (M) (ab 22.04.2021) (37)
- IfTI - Institute for Trade and Innovation (11)
- Fakultät Elektrotechnik, Medizintechnik und Informatik (EMI) (ab 04/2019) (2)
- ACI - Affective and Cognitive Institute (1)
- Zentrale Einrichtungen (1)
Open Access
- Closed Access (76)
- Open Access (37)
- Closed (22)
- Bronze (7)
- Gold (2)
- Diamond (1)
- Grün (1)
- Hybrid (1)
Comparing anomalies and exceptions to multilateral dysfunction across a number of spheres of world politics, the book chapter explores pathways through and beyond gridlock in trade. It provides a vital new perspective on world politics as well as a practical guide for positive change in global policy.
Provides a state-of-the-art overview of international trade policy research
The Handbook of Global Trade Policy offers readers a comprehensive resource for the study of international trade policy, governance, and financing. This timely and authoritative work presents contributions from a team of prominent experts that assess the policy implications of recent academic research on the subject. Discussions of contemporary research in fields such as economics, international business, international relations, law, and global politics help readers develop an expansive, interdisciplinary knowledge of 21st century foreign trade.
Accessible for students, yet relevant for practitioners and researchers, this book expertly guides readers through essential literature in the field while highlighting new connections between social science research and global policy-making. Authoritative chapters address new realities of the global trade environment, global governance and international institutions, multilateral trade agreements, regional trade in developing countries, value chains in the Pacific Rim, and more. Designed to provide a well-rounded survey of the subject, this book covers financing trade such as export credit arrangements in developing economies, export insurance markets, climate finance, and recent initiatives of the World Trade Organization (WTO). This state-of-the-art overview:
• Integrates new data and up-to-date research in the field
• Offers an interdisciplinary approach to examining global trade policy
• Introduces fundamental concepts of global trade in an understandable style
• Combines contemporary economic, legal, financial, and policy topics
• Presents a wide range of perspectives on current issues surrounding trade practices and policies
The Handbook of Global Trade Policy is a valuable resource for students, professionals, academics, researchers, and policy-makers in all areas of international trade, economics, business, and finance.
Bei vielen Marketingthemen geht es nicht nur um die Vermittlung eines konkreten Kundennutzens, mit dem aufgezeigt wird, welches Problem mit dem beworbenen Produkt – seien es nun Sachgüter oder Dienstleistungen – gelöst werden kann, sondern um die emotionale Ansprache der Zielgruppen. Dabei ist es keineswegs nur eine Kommunikationsaufgabe, sondern die Produktkonzeption und die Gesamtausrichtung des Marketings verändern sich so, dass eine Teilhabe am Produkt, der Produktentwicklung und der Produktidee möglich wird.
Szenario-Technik
(2018)
SWOT-Analyse
(2018)